Strategy | Branding | Visual Communication Digital Marketing | Business Analytics
MBA Graduate and Digital Communication professional with over nine years of experience, combining an engineering background with creative skills to create communication campaigns for high-end premium products including Citroën and DS. Expertise in building effective synergies in digital media. Known across the industry for developing film productions and teams and reducing media production costs by up to 210%. Bilingual in English and French, fluent in Spanish.
Relevant Knowledge, Skills, and Training: Project Management • Communication Strategy • Branding • Digital Marketing • Customer Acquisition • Business Analytics • Business Intelligence • Film Production • Visual Effects
World’s most international business school. Top 10 FT ranking for international business experience.
Hult Prize 2014: Engaged in the Hult Prize, a social entrepreneurship initiative to solve chronic diseases in urban slums; winning team of the internal Boston competition.
Consulting Project for NASA: Action Project Team sponsored by NASA during which our team reported to senior management. Our team prepared a business case and action plan for NASA for new communication strategy and business opportunities.
Electives: Specialized in Strategic Management of Innovation, Strategic Brand Management, Disruptive Business models, Business Analytics for Managerial Decisions, Customer Acquisition through Digital Marketing
Dean Scholar (top 20 students of 2014 class)
Member of the Dean’s List for Academic performance
Winning team of the Hult Prize internal competition in Boston
Master’s Degree in Global Engineering 2004
ENSTA Bretagne (École Nationale Supérieure des Techniques Avancées / Higher Institute of Advanced Techniques) – Brest, France
Top ranked French Engineering School (Higher Institute of Education).
Preparative Classes at JANSON DE SAILLY – Paris, France
Scientific Bachelor with distinction 1999
FRANKLIN – Saint Louis de Gonzague – Paris, France
French car manufacturer that produced 3 million vehicles and earned €55+ billion in 2012. 200,000 employees worldwide
Visual Communication management for Citroën and DS (Oct. 2006 – Aug. 2013)
Managed up to five-person artistic team responsible for Art Direction and visual material creation. Created official campaign visuals for all Citroën concept-cars since 2006. Managed average annual budget of €700k.
Won the Citroën Design Center Creativity Award in 2009 out of approximately 100 designers.
Created brand identity and developed the DS visual universe, which is currently used as a basis for the communication strategy of the DS brand, a newly created line of premium products.
Exceeded expectations on DS5 project with dramatically low resources. Completed the project with 75% less time and 210% less budget than standard industry requirements.
Technically directed the team and managed external contractors. Developed a project plan including selecting team members, delegating responsibilities, overseeing time lines and supervising final deliverable.
Achieved a constant technology watch to ensure the team remained the most competitive in case of external calls for tender.
Led the industry in innovation; visual materials were selected by top suppliers in the industry for inclusion in advertisements.